Whether you are looking for a new web design or a redesign of an existing site, the collaborative team at iTrack, llc. will create a website designed to help you achieve your business and marketing goals.
Our approach begins with research. We learn about your industry, your customers, and your competition. We work with you to craft the right message – simple and clear – a way to tell your story that will appeal to the customers and fans you most want to reach.
Only then does our web design process focus on layout and site navigation, visual elements such as photos, colors and typography.Whether you are looking to build a new website or seeking a website redesign, we'll work with you to craft a unique and flexible site, one that suits your needs today, and is prepared to help you grow.
It begins with research. What exactly are your most important prospects typing into search engines? Where else are they searching for solutions? Who are your strongest competitors? How are they beating you and what can we do that will help you get ahead of them? Who is in the next wave of competitors who have only begun to climb in the ranks and how can we outmaneuver them?
Get the right people to your site.
Driven by this data and the information we learn about your customers, your project leads craft a strategy designed to attract your most desired audience. Outrank your competitors for the most valuable searches. And outshine them in stating clearly the core value of your offering.
If SEO is an important aspect of your project, we dig deep, generating lots of data, evaluating what your most successful competitors are doing, and figuring out what it’ll take to beat them.
Show them you're the best choice.
Can you describe your core value proposition in 5-7 words? Studies show that’s about how long you have to grab attention. If you work with us on messaging, we’ll help you craft that marquee headline that grabs attention, sets you apart, highlights your strengths and turns visitors into prospects or fans.
What values or features resonate with your audience? How do we highlight your competitive advantages in a way that feels easily digestible to your visitors and inspires action? What kind of copy will it take to rank in search engines?
We get to know your customers during our work. Are your customers seeking a quick, simple solution? Or do they crave in-depth information?
Are they searching for an authority in the field to guide them through a complicated process? Or is this an impulse-buy, driven by delicious desire?
Since your website is the first place many people interact with your company and your brand, the site will present a positive experience. Thoughtful details show prospects you care about every aspect of their experience as your customer.
Clean, modern design shows you value good taste and respect the relationship you are beginning with your customer. Your investment in professionalism online inspires trust and confidence.
Many purchase decisions are driven by emotion. Great style evokes a feeling — creates a culture — and sparks an emotional connection.
Our dedicated team has the combined design, technology and search engine expertise to create powerful, effective online marketing campaigns. We’ll help you win more customers and make your life easier.
Search Engine Optimization is how you ensure that new customers are able to find you online.
It begins with ensuring, at a technical level, that your website accurately conveys to Google exactly what you do.
If you want your website to bring you new customers, we will research, discover and analyze the exact search terms ("keywords") which your prospective customers are typing into their search bar.
What words that people type into their search bar when they are looking for your services? Does your website respond to these terms?
We'll evaluate the data to determine which of these will attract the most relevant traffic. We'll look at your closest online competition. And we'll craft an on-site strategy.
We build the results of this research into the bones of the website - urls, internal link structure and metadata.
We update your content to ensure it uses the words and phrases that your customers are actually searching for. It's a data-driven process that too many web design agencies get wrong.
We'll check your rankings before and after launch, assess the impact and make changes where needed.
This work is just the beginning. It won't ensure your site will outrank all others – no one can guarantee specific placement in search. But it ensures your site launches strong out of the gates, up to date with a smart SEO strategy based on solid competitive research, and gives you a competitive edge.